Job Description

Rapidly growing direct-to-consumer (DTC) eCommerce startup in the dietary supplement space. Our flagship product, has been a massive success, and we’ve already expanded with 2 additional amazing products. We’re a fast-moving, innovative team dedicated to providing the most effective wellness supplements on the market, empowering our customers to live better lives.

Seeking a strategic F&A leader with a deep understanding of accounting, financial planning, and business strategy. You thrive in fast-paced, high-growth environments and have a track record of driving financial efficiency, improving profitability, and optimizing cash flow. You can see the big picture while also ensuring the accuracy of day-to-day financial operations.
You have experience building and leading finance and accounting teams, developing financial models, and collaborating cross-functionally to support data-driven decision-making. Ideally, you’ve worked in DTC, eCommerce, or consumer products, but experience in high-growth startups or operational finance is just as valuable.
Role Overview
We’re looking for a VP of Finance and Accounting to own the financial strategy, operations, and reporting. Reporting directly to the CEO, this role will oversee financial planning & analysis (FP&A), accounting, cash flow management, and compliance while helping guide the company’s financial future. This person will work with an external finance agency and will be responsible for building out an in-house team over time.

• Lead the finance and accounting function, overseeing external financial partners and agencies
• Provide strategic financial guidance to the CEO and leadership team
• Develop and execute financial strategies that support growth, profitability, and operational efficiency
• Establish KPIs and financial dashboards to track company performance
• Support fundraising efforts, investor reporting, and capital planning as needed
• Build and scale an in-house finance and accounting team as the company grows

Financial Planning & Analysis (FP&A)

• Own budgeting, forecasting, and long-term financial planning
• Build financial models to analyze business performance and drive decision-making
• Assess profitability, cost structures, and pricing strategies
• Identify opportunities for cost savings, margin improvement, and process automation

Accounting & Compliance

• Oversee the finance agency in managing full-cycle accounting (AP, AR, payroll, reconciliations, financial statements, and tax filings)
• Ensure GAAP compliance and implement strong financial controls
• Manage sales tax compliance across multiple jurisdictions
• Own audit preparation and regulatory reporting

Cash Flow & Capital Management

• Monitor cash flow and working capital
• Ensure efficient inventory and COGS tracking in collaboration with Demand Planning & Inventory Management
• Develop strategies to optimize cash flow and reduce financial risk

Cross-Functional Collaboration

• Work closely with Operations, Marketing, and Product teams to align financial goals with business strategies
• Partner with Supply Chain & Inventory teams to manage inventory costing and forecasting
• Provide financial insights to support growth initiatives, new product launches, and expansion into Amazon/TikTok

What You Bring

• 8+ years of finance and accounting experience, preferably in high-growth startups, DTC, eCommerce, or CPG
• Experience leading finance teams and working with external financial agencies
• Deep understanding of GAAP, financial modeling, forecasting, and cash flow management
• Strong proficiency in QuickBooks, financial analytics tools, and Excel/Google Sheets
• Ability to translate financial data into actionable insights for executive decision-making
• Experience with inventory accounting and cost management is a plus
• Experience with DTC subscription businesses is preferred but not required
• CPA, CFA, or MBA is a plus but not required
• Strategic mindset with a hands-on approach—comfortable diving into details when needed

• Salary : $180,000 - $220,000 DOE
• Benefits : Comprehensive medical insurance
• Equity : Negotiable based on experience

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