Job Description

The Digital Content Manager is responsible for developing, managing, and optimizing content for the institution?s primary website and digital platforms to drive engagement, improve search visibility, and generate leads. This role combines strategic content planning, SEO expertise, and data-driven decision-making to enhance the university?s digital presence, ensuring content aligns with institutional goals, brand voice, and user experience best practices. This role will work closely with the communications and marketing team to understand the main messages, calendar and cadence to be promoted on the college?s external-facing website. Equally important in this role is to ensure ADA accessibility requirements for Central Piedmont?s public-facing websites.

1. Content Strategy & Management:  Develop and execute a content strategy that supports enrollment, marketing, and institutional priorities. Maintain and update web content to ensure accuracy, relevancy, and alignment with SEO best practices. Collaborate with communications and marketing liaison leads and other internal stakeholders to create compelling, audience-focused content tailored for prospective students, current students, alumni, and donors. Adhere to web governance policies, ensuring consistency in tone, voice, and accessibility compliance (ADA, WCAG 2.0). Ensures all existing and new content is on-brand, consistent in terms of style, quality, tone of choice, and when necessary, optimized for search and user experience for all channels of content including online, social media, email, video and print.
2. User-focused strategy:  Employs user-focused basic web design principles and assists in content production and creating new web pages as required to achieve communications objectives with multiple priorities.
3. SEO & Digital Optimization:  Helps to lead SEO strategy for the web platforms. Conducts keyword research, implement SEO strategies, and optimize web content for organic search visibility. Use analytics tools (Google Analytics, etc.) to monitor website performance, identify opportunities, and refine strategies. Optimize content for mobile and ensure a seamless user experience across devices. Implement metadata, structured data, and other on-page SEO enhancements to improve rankings.
4. Lead Generation & Conversion Optimization:  Create and manage conversion-driven content that supports enrollment goals, including landing pages, blog posts, and program pages. A/B test headlines, CTAs, and page layouts to increase engagement and conversion rates. Work closely with the marketing team to integrate web content with paid campaigns and email marketing initiatives.
5. Collaboration & Project Management:  Partner with designers, developers, and specialists to enhance website UX/UI. Work closely with project management and operations team to map out digital projects and coordinate across department. 
6. Trend monitoring: Stay updated on digital trends, emerging technologies, and higher education marketing strategies.
7. Advisory : Advises internal clients, particularly communications and marketing team, on information architecture best practices.
8. Data and reporting : May develop web analytics reports to identify improvement opportunities.
9. Training : May provide technical training within the content management system to internal clients. Train and support faculty, staff, and content contributors on web content best practices. 
10. Other duties as assigned.

Bachelor?s Degree from an accredited institution and a minimum of 2 years of experience in developing marketing content for the public or private sectors; must possess exceptional interpersonal, project management planning, and problem solving skills, evidence of well-developed digital writing and editing skills, and a proven ability to manage client expectations and work efficiently with a wide range of constituents.

Preferred Requirements :

• Marketing, branding, and communications background
• Experience in Higher Education
• Certified in Google Analytics, social media analytics, and/or content marketing

About Central Piedmont Community College

Vision: Central Piedmont will be a champion of students, a catalyst for opportunity, and an exceptional provider of learning experiences that transform lives and strengthen our community. Our Mission To facilitate student learning, success and completion, Central Piedmont provides exceptional education and globally competitive training in an engaging, supportive environment. Our Values Student-Centered, Collaboration, Excellence, Accountability, Equity, Courage. We are committed to students and learning. Student Success is the heart of everything we do. We are dedicated to the success of every student and employee, and we work hard to ensure a supportive, inclusive, and thriving campus environment.

Connections working at Central Piedmont Community College

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